Working with Smokehead whisky is always fun. They are a brand that is keen to push boundaries and do something different. This work was done in conjunction with the amazing team of creatives, art directors, producers and editors/animators at Guy & Co as well as Sam Christie photographer. I worked as a Producer and/or Digital Executive on these projects.
The Campaign with Elliot Walker was named 'Rethinking Drinking' and was responsible for:
84% increase in our monthly follower growth rate
216% increase in organic engagement
Featured in GQ, Scottish Grocer, Shortlist, Robb Report and Whisky Magazine!
89% increase in the European database
The Smoke images are part of a shoot I produced for evergreen content on their social platforms that resulted in x4 the amount of content originally promised and is still being used to this day.
